Innovation for the Fatigued
The Book

How many presentations on innovation have there been recently? Thousands? Millions? We live in an age of 'innovation fatigue'; feeling cheated by the endless rounds of consultants who come into our organizations, deliver conceptual models that don't stick with the realities of business and then leave again. Companies and teams are left feeling more deflated than before, and with not one idea that's impacted the bottom line. Innovation for the Fatigued argues that much damage has been done to innovation as of late, and that we now need to fight for it to be saved.

This book is the antidote to the empty promises that pervade the innovation industry. By designing a company culture that nurtures ideas, but also defends against incrementalism and fads, we can rediscover the powerful basics of imagination, empathy, play and courage, which are all instrumental in delivering deep creativity impactful innovation. Innovation for the Fatigued will detail where companies have got innovation wrong, whilst celebrating and studying the ones that lead the way. With unique, relatable and varied examples, renowned innovation and creativity professor Alf Rehn provides a practical model for getting innovation back on track.

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“More than ever, innovation has become a prime success factor, yet we all have experienced some kind of fatigue as the term has become a cliche. In his latest book Professor Alf Rehn looks critically at the evolution of innovation practices throughout the past decades and teaches us new techniques on how to embrace innovation 4.0. An absolute must read for anyone who wants to succeed, or just survive, in today’s world.”
Antonio Nieto-Rodriguez, author of the books “The Project Revolution” and “The Focused Organisation”, recognised by Thinkers50 as world’s project management champion.

“Some innovation is a quick fix, some takes a lifetime of dedication. Some new ideas are new products or services while other new ideas bring revolutions in the way people live or think. In this important book, Professor Rehn urges leaders to reject the wasteful stereotypes of creativity and to embrace truths needed to deliver powerful real world innovation. If innovation is deviance in practice then Rehn is a most practical deviant.”
Dr Max Mckeown, author of “The Innovation Book”

About Alf Rehn

Alf Rehn is a noted thought leader and professor in the fields of innovation and creativity. He is currently professor of innovation, design and management at the University of Southern Denmark, and in addition a popular international strategic adviser and professional speaker who has delivered 1,000 keynotes worldwide, advised Fortune 500 companies and been one of the first Westerners to keynote on innovation in the Democratic People's Republic of Korea.

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